Built on
Hard Work,
Driven by Family.
Rough & Rugged Industries LLC was born from a simple belief: South Florida deserves better equipment and honest service. We built this business to deliver exactly that — 24/7, without compromise.
24/7
Always Available
3
Counties Served
2026
CAT Fleet Models
100%
Family Owned
Family Owned
& Operated
Based In
Loxahatchee, FL
Tired of Unreliable Equipment?
So Were We.
Located in Loxahatchee, Florida, Rough & Rugged Industries LLC is a family-owned and operated business run by Frankie & Angie Diaz. We built this company after seeing firsthand how other rental operations were letting contractors and homeowners down with old, poorly maintained equipment and zero accountability.
We saw a gap in the market — nobody was offering newer, reliable machines backed by top-notch customer service. So we filled it. Every machine in our fleet is a 2026 CAT model, maintained to the highest standard, and ready to work the moment it arrives on your site.
We believe in hard work, honesty, and reliability. Every customer is treated like family, because that's exactly who they're dealing with — a family that takes pride in every machine we rent and every yard of earth we move.
Licensed & Insured
Full protection for your property and peace of mind on every job.
Open 24/7
Construction doesn't stop, and neither do we. Day or night.
2026 CAT Fleet
Only the newest, highest-performing machines — no old iron.
Free Estimates
All earthwork jobs start with a no-obligation, transparent estimate.
Our Core Values
The principles Rough & Rugged was built on — and the ones we operate by every single day.
Hard Work
We don't cut corners. Every rental, every earthworks job, every customer interaction gets our full effort — no shortcuts, no excuses.
- We show up on time, every time — no waiting around on your job site
- Machines are serviced before every rental so they perform at full capacity
- Available 24/7 — if your project runs through the night, so do we
Honesty
Transparent pricing, no hidden fees, and straight answers. We tell you exactly what your job needs — and what it'll cost — before we start.
- Daily rental rates are posted publicly — no surprises at checkout
- Free estimates on all earthwork jobs before any commitment
- We tell you what you need — not what costs more
Reliability
When we say we'll be there, we're there. Well-maintained equipment, on-time delivery, and a team that shows up ready to work every time.
- 2026 CAT fleet — well-maintained, zero downtime on your schedule
- Flexible scheduling to fit your project's critical path
- Fully insured — your property and project are always protected
Why South Florida
Chooses Rough & Rugged
Newest Equipment on the Market
While competitors run aging fleets, our entire inventory is 2026 CAT models — more power, higher uptime, zero breakdowns on your timeline.
You Talk to the Owner — Not a Call Center
We're a family business. When you call, you're talking to Frankie or Angie — the people who actually care about your project outcome.
Transparent, Flat-Rate Pricing
No surprise add-ons. Our daily rates are posted publicly — you know your costs before you commit. Free estimates on all earthwork jobs.
Loyalty Rewards That Actually Make Sense
Pay for 4 daily rentals, keep the machine for 7 days. Refer a client and save 10% off your next rental. No asterisks, no gimmicks.
Current Special
Pay 4 Days.
Keep It 7 Days.
Rent any skid steer for 4 days and keep the machine for the full week — at no extra charge. Our way of rewarding customers who trust us with their projects.
Referral discount: 10% off your next rental
Military Veterans: $50 off with Military ID
Where We Operate
Proudly serving contractors and homeowners across four major counties in South Florida.
Palm Beach County
Including Loxahatchee, West Palm Beach, Boca Raton & surrounding areas
Broward County
Fort Lauderdale, Weston, Hollywood & all surrounding communities
Martin County
Stuart, Hobe Sound, Palm City, Jupiter Area & surroundings
St. Lucie County
Port St. Lucie, Fort Pierce, and all surrounding areas
Okeechobee County
Okeechobee, surrounding agricultural areas, and rural lots
Out-of-State & Emergency Services
We are available to service areas outside of our standard locations for long-term jobs, emergency situations, cleanups, or natural disasters (e.g., hurricanes).
Not sure if we cover your area?
Call Us — (561) 985-5868Ready To Meet The Team?
Whether you need a machine tomorrow or want to discuss a full land clearing project, Frankie & Angie are ready to take your call — 24/7.