Privacy
Policy.

Information We Collect

We collect information you provide directly when you request a quote, schedule equipment or a service, or contact us through any form on our website. This may include:

• Full name, phone number, and email address
• Property or job site address and county location
• Details about the service needed (rental duration, equipment type, scope of earthworks)
• Preferred dates and communication preferences

We may also collect basic technical data automatically — such as your browser type, device, IP address, and pages visited — to help us understand how our website is being used and how we can improve it.

How We Use Your Information

The information we collect is used solely to provide the equipment rental and earthworks services you've requested and to communicate with you throughout the process. Specifically, we use your information to:

• Confirm equipment availability and schedule your rental or service appointment
• Prepare accurate, free estimates tailored to your job site and project needs
• Send service updates, appointment reminders, and follow-up communications
• Process payments and maintain accurate rental and service records
• Improve our website and customer experience based on general usage patterns

Data Protection

Protecting your personal information is a responsibility we take seriously. We implement commercially reasonable security measures to safeguard your data from unauthorized access, alteration, or disclosure.

We may share your information only with trusted service partners who directly assist us in operating our business — such as payment processors (Stripe, Square, or PayPal), CRM and scheduling platforms, or communications services — and only to the extent required to fulfill your service request. These partners are obligated to keep your information confidential. We may also disclose information when required by law or to protect the safety of our clients, team, or business.

Cookies

Our website may use cookies — small data files stored on your device — to enhance your browsing experience and help us understand how visitors interact with our site. Cookies allow us to track general usage patterns and improve site performance.

The cookies we use are limited to basic functionality and analytics. We do not use cookies to track your activity across other websites or to build advertising profiles. You can choose to disable cookies at any time through your browser settings, though this may affect certain features of our website.

Third-Party Links

Our website may contain links to external websites — including review platforms, social media profiles (such as our Instagram @roughandrugged_), Google Business Profile, or partner resources — for your convenience and reference.

Rough & Rugged Industries LLC is not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any external site before providing personal information. Once you leave our website, this Privacy Policy no longer applies.

Policy Updates

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy. If we make material changes that significantly affect how we handle your personal information, we will make reasonable efforts to notify you directly.